ABSTRACT
We are currently witnessing major changes in the world both in terms of work and in the choice of leisure time. Crises provoke and stimulate ways to reinvent trends and new models, including work. During the COVID-19 crisis, and despite the concept of digital nomadism already existing, many professionals began to migrate to quieter places and away from the agglomerations working remotely. The possibility of working anywhere in the world is gaining more followers, and the Portuguese tourism offer is starting to awaken to this niche market that has a longer stay than the traditional tourist and greater involvement with the local community in its favor. In Portugal, due to the need to readjust the offer of the hotel sector in response to market trends and the subsistence of a sector so affected by the pandemic, several hotels have adapted to receive guests with longer stays. The purpose of this paper is to contribute to a better understanding of the growth of this type of tourism in Portugal and its implications, focused mainly in the study case of some hotels that made a strategy change to fulfil the nomadism requirements. The final analysis revealed that Portugal has great strategic potential to capture this market, due to its geographic location, the low cost of living it can offer, the excellent quality services and the favorable climate. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
The main goal of this paper is to analyse the webinars of the regional tourism entities of Porto and Norte (ERTPNP) and Centro de Portugal (ERTCP) that were held after the emergence of the pandemic crisis. The present work led us to infer that these events were well accomplished, namely in addressing success stories, sharing experiences, best practices and national, as well as international, know-how. Technological adaptation was particularly evident in educational institutions, which absorbed new learning opportunities—this was the case of Turismo de Portugal and its twelve schools that introduced significant changes in organisation and training methodology. Tourism and education fields use technologies of the new digital era that enable the development of digital skills. This way, they fill gaps that, in other times, would cause much deeper economic and social crises. The methodology adopted in the present study focused on a case study of the two abovementioned regional tourism entities. Within this scope, data collection techniques used comprise direct observations arising from the viewing of conferences, semi-structured interviews and documentary analysis. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.